Hey! I'm Niki Shmikis, one of the Millennials generation, turned 31 in October-017.
We have a lot in common if you are open-minded future thinker, curious individual with a kind and brave heart and you're into nerdy stuff.
In eight years I made two pivots. When I pivoted from media planning to digital strategy, I was already partially dead inside after Coca-Cola Xmas 2013 campaign.
It took me one more pivot to realize that this path is existentially meaningless. I quit as Operations Director on P&G account a little after our team won an excruciating media buying pitch and survived transition period.
It was like leaving a sinking ship, and that's how I described the situation to my ex-boss trying to convince him to give it up. I didn't want to live dead inside and do something that doesn't matter, so I decided to run away. The ship continues it's sailing, all good. People in the corporate matrix are interchangeable.