You can read the blog post about the origins of the name ZIVOT-je-HRA, or read ‘who’s Niki’ page below.

Hey! I'm Niki Shmikis, one of the Millennials generation, turned 31 in October-017.

We have a lot in common if you are open-minded future thinker, curious individual with a kind and brave heart and you're into nerdy stuff.

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Sr.Miau Bowie.

Sr.Miau Bowie.

My background is in advertising.

I worked in media branch of French advertising holding Publicis since 20 y.o.

My clients were P&G, The Coca-Cola Company, MARS-Wrigley, and British American Tobacco. I learned a ton about marketing and strategy working for this top FMCG companies in the Russian market.

By fall 014 I was at the edge of a breakdown due to an existential crisis. I chose uncertainty in a sabbatical over dead-end dream career.


In eight years I made two pivots. When I pivoted from media planning to digital strategy, I was already partially dead inside after Coca-Cola Xmas 2013 campaign.

It took me one more pivot to realize that this path is existentially meaningless. I quit as Operations Director on P&G account a little after our team won an excruciating media buying pitch and survived transition period.

It was like leaving a sinking ship, and that's how I described the situation to my ex-boss trying to convince him to give it up. I didn't want to live dead inside and do something that doesn't matter, so I decided to run away. The ship continues it's sailing, all good. People in the corporate matrix are interchangeable.


Fast forward 2+ years...

With Bobo, my incredible partner on the rooftop of the Dancing House in Prague

With Bobo, my incredible partner on the rooftop of the Dancing House in Prague


You are at, educational and entertainment resource.

Learn here from my living knowledge via blog articles

  • HOW TO MANAGE yourself wisely

  • and MASTER YOURSELF better

ZIVOT-JE-HRA is the atypical blog on self-development at the intersection of philosophy, neuroscience, and meditation.

I'm a neophyte in all those areas, sharing as I go. I've been incubating in my mind a synthetic philosophical concept since September-015. Read here what the heck is ZIVOT-JE-HRA.